Luminest · Founder, Luminest
Kevin
Pricing, agency math, and the long game.
Kevin runs Luminest, an Indianapolis studio building websites and custom software for small businesses. He writes about pricing, agency math, and the hard tradeoffs that come with shipping fast for shops that don't have a tech team. Mostly empathetic, occasionally blunt — never punches down at people who haven't done this before.
Posts by Kevin (52)
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Google will draft your review reply now (should you hit send?)
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Google added a stop between search results and your front door
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Google's AI answer now opens by itself, and your question pages go quiet
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Shopify switched off your checkout tracking on Wednesday
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Google Business Profile posts might start showing who's actually watching
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Google Maps started ordering from your kitchen on August 6
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OpenAI's browser for AI agents just shut down
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Google quietly rolled out its third spam update of the year
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Google ran a spam update this week. Nothing will tell you if it hit you
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Google now shows how often AI answers quoted your site
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ChatGPT doesn't know your shop exists yet. Google already knows
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Google says you're open. Your door says you're closed
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What a used car lot in Indiana needs on its website
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The assistant that finds your shop by voice goes away on September 4
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In October, Chrome will warn people before opening some websites
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The fifteen-minute test that tells you if your website is broken
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What a restaurant pays to sell food online in Indianapolis
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Your Microsoft 365 bill went up on July 1
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Windows finally lets you pause updates forever. Please don't
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Canva will build your website for free now (should you use it instead of us)
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Why your .com domain is about to cost a little more
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You're on Google Maps. ChatGPT has never heard of your shop
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Google has been calling your shop and writing down the answers
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Google replaced your search results with one AI-written answer
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Google stopped taking your password on July 15
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Google will book your customer an appointment this summer (with you or without you)
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I asked an AI to book a table on three Indianapolis restaurant websites (it only worked once)
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Google will now tell you which of your Instagram posts actually get found
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ChatGPT is recommending local businesses now and it can't find yours
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There's a plugin on your website doing nothing at all
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An AI can answer your shop's phone now for $49 a month
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Google's AI will start calling your shop this summer
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Google just made some "AI SEO" packages spam
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The Indiana privacy law most shops can ignore
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There's a new toggle in Search Console most shops should leave it alone
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Two out of three shops near you fell off Google
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Ask Maps reads your Business Profile attributes to pick who it recommends
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Why your website traffic went down but your phone didn't
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ChatGPT reads Bing, not Google and your Bing listing is probably empty
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Your Google Business Profile just got an AI assistant
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Apple's WWDC 2026, translated
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Apple Maps gets ads this summer most shops haven't claimed their listing
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Google will call your shop this summer to book appointments
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Your Google traffic might look different this week
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How to get your shop mentioned in Google's AI answers
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How to check if your website actually works on a phone in 10 minutes
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What free website builders actually cost you
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What happens when someone searches near me (and what Google checks first)
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Why your Google listing might have gone quiet last week
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Why agencies in Indianapolis quote you 6 figures (and why they shouldn't)
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How we ship a working app in 7 days, end to end
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The one tweak that doubled LeCeylan's reservations