Luminest · Marketing, Luminest
Destiny
Local SEO, Google Profile, and conversion math.
Destiny runs marketing at Luminest. Numbers in nearly every paragraph. She'll tell you when an ad campaign is a waste of money before she tells you it's pretty. Writes about local SEO, Google Business Profile, conversion math, and which growth hacks are actually worth a shop owner's time.
Posts by Destiny (53)
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Google Ads is retiring the language toggle starting this month
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Google is rewiring your ad account this month whether you touch it or not
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What a $1,200 marketing package buys (and how to tell if it's working)
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Google gave you a dial that changes how good your ads look
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Google is rewriting your Local Services Ads account this month
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Meta is about to make your ad agency show you the receipts
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Google's limited ad serving just expanded to your whole account
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Google turned your booking form into an ad audience on August 18
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Your Meta ad reports show zero. The data is still there
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Seven Meta Ads settings to change in your first hour
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Every Google Ads change that hit small advertisers in 2026 ranked by what ignoring it costs you
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Stop killing your ads on day seven
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The word Google uses to rank your business just changed to popularity
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Your Google profile beats your website for a local shop
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What a small business website should actually cost in 2026
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Your Facebook reach number changed this month and it wasn't your content
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Export your Local Services Ads numbers before Google deletes them
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Meta unbanned before-and-after photos (your caption is the risk now)
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Google is force-upgrading your Search campaigns starting in September
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ChatGPT will sell you an ad now. The math says wait
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You now have six months to argue with Google Ads
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Meta added a fee to your ad spend and hid it from Ads Manager
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Google Ads stopped letting you remove your old ad guy
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Your cheapest customer this month is the one who already left
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Meta is telling your customers your ad was made by AI
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Mailchimp's free plan went from 2,000 contacts to 250
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Google now verifies your shop with a video and the rule that gets people rejected
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Meta merged the privacy setting your customers used to opt out with (and what it changes in your ad account)
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Google is suspending business profiles in waves
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Google will show your ad less if it doesn't say your name
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Your email blast is landing in spam
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Google's ad terms just made you responsible for what its AI writes
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Your Google Ads campaign is about to get more expensive (and you have six weeks to stop it)
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There are 2,000 email addresses in your Square account
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What Yelp's AI reads before it recommends your shop
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Your Google Ads conversion count is probably too low
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Call-only Google Ads stop working in February 2027
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Meta changed how it counts your Facebook conversions in March
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Google Guaranteed is gone and so is your dispute button
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AEO is just SEO with a new price tag
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Google changed your ad budget on June 1
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The Facebook interests you're targeting don't exist anymore
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The channel that returns $42 for every dollar and it's not Facebook
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Why your Meta ad ROAS dropped and what to check before you cut anything
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AI is now writing your Google Ads whether you asked it to or not
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Your contact form is a black hole here's how to test it
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What that one 1-star review is actually costing you
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Your Google Business profile went quiet here is what that costs you
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The bad review you didn't reply to is still working against you
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What one bad review actually costs you in real dollars
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Before 350,000 people search near you get your Google profile ready
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Before you sign another booking software contract read this first
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Google banned your review strategy (yes, yours)