Design, type, colour and identity explained for people who do not design for a living.
Most shops end up with two visual identities: the one on their walls and menus, and the one online. When those do not match, customers feel it before they can say why.
A brand kit doesn't have to be complicated. Here's the three-decision minimum that makes any shop look visually coherent, with no design background needed.
Most shops upload one Street View auto-grab to their Google profile and forget it. Here are the five photos that actually bring people through the door.
The typeface on your window, menu, or website is doing work before a single word is read. Here's what different fonts communicate, and why most shops are sending the wrong signal by accident.
A two-line change in the homepage hero section roughly doubled weekly reservation submissions for LeCeylan, a Lankan-Lebanese restaurant in Beirut. Here's what we did and why we think it worked.