Framer's asset folders: group website pieces by the job

I can't tell where to use a color named “Purple 04.” Give me “Lesson booking button,” and I have somewhere to start.

On October 26, 2026, website builder Framer changed its Assets panel. Designers can now put different kinds of reusable design pieces together in folders, instead of keeping them in fixed sections by type. If your website uses Framer, ask your designer to group the pieces for one recurring job. The next person updating that page should be able to find what they need in one place.

Imagine you run a music studio in Noblesville. Your receptionist needs to add a beginner piano class between lessons. She knows the class times. Asking her to choose between four purple swatches gives her an extra design decision you could have settled before she opened the site.

Use this workflow with a colleague who has design editing access to the Framer project. A person who only edits your website's text may need the designer to handle the Assets panel.

What changed in Framer's Assets panel?

Framer's October announcement lists components, colors and text styles among the items you can mix in a folder. Components are reusable pieces of a page, such as a booking button or a lesson card. The update also covers vectors, which designers use for things like icons, and code overrides.

The useful change is the grouping. A designer can keep a class-card component beside the heading style and colors that belong with it. You can organize around “Lessons” or “Gift vouchers,” using names your staff recognize.

I love choosing a purple with a little red in it. I also want the person covering reception to know which purple we chose. We covered recording those decisions in the smallest brand kit. A task folder gives the person editing your website a place to find the pieces they will reuse.

What should go in a task folder?

Start with a page you update often. For our hypothetical music studio, I would pick the lesson page and ask the designer to gather four things:

Piece	A name the next editor can use
The class-card component.	Lesson card: class name and duration.
The heading style.	Lesson page heading.
The approved color style.	Lessons: plum accent.
The booking-button component.	Book a trial lesson.

Those are proposed names, not buttons or approval labels Framer adds for you. Keep a short note beside your handoff instructions explaining who approved the choices and which page uses them. Put your photos and copy in their usual shared location; this update concerns Framer's design assets.

Give the folder one job. A folder called “Brand stuff” would still leave the receptionist guessing which card belongs on the lesson page. Ask the designer to explain which pieces the staff should reuse and which settings they should leave alone.

Name the folder for the job your colleague needs to finish, and label the pieces they should use inside it.

A pet groomer in Avon could take the same approach with a puppy-introduction page. Keep the service-card component beside its text style and approved accent color. The owner can then ask a colleague to update the appointment description using that set, without asking them to redesign the business.

How do you know the folder is useful?

Ask the next editor to find the pieces for one real update while you watch. At the music studio, use “Add a 30-minute beginner lesson.” Give them the actual class description and let them look for the right card.

Notice where they stop. If they open three folders to find the booking button, change the names or grouping. If they choose an old style because you kept two indistinguishable versions, have the designer clarify which one staff should use. Check existing page connections before deleting anything.

Look at the resulting page on a phone. Read the lesson duration and follow the booking link. You still need to review what your colleague made: an organized Assets panel doesn't check the words or the destination of a button.

Framer's publishing instructions include a separate review of changes before publishing. Keep that step. Moving pieces into folders doesn't amount to approving a new live page.

If your site runs on another platform, ask whoever maintains it how they organize reusable page pieces. You can keep the same names in your handoff notes. Our piece on a shop and website that don't match explains the visual gaps to look for; Luminest's website services are one place to get help carrying your existing design choices into the site.

Leave the lesson folder ready before the next teacher hands over a class description.

---

Sources

#	Source	What it backed up
1	Framer: Asset Panel Refresh	The October 26, 2026 release and the ability to mix supported asset types in folders.
2	Framer: Publishing your Framer website	Reviewing project changes and publishing as a separate step.
3	Luminest: The smallest brand kit	Recording a small set of reusable visual decisions.
4	Luminest: Your shop and your website don't match	Checking the website against the business's existing visual identity.
5	Framer: Members, roles, and permissions	Design editing access differs from content editing and publishing permissions.